TIMELESS BASICS
Notbranded
Timeless basics are always in. Pair them with colorful statement pieces for a balanced look or layer them with other basics!
Our favorites
A woman owned company
Notbranded was founded in 2018 when our founder, Monica, decided to completely change course. With a great passion for fashion, she started with a dream at her kitchen table. Today, Notbranded is active in more than 20 countries and is the absolute go-to shop for trendy jewelry in Europe. Notbranded has become the dream of our entire team, and every day we work with great passion to grow our brand. Notbranded stands for unique, affordable jewelry and shows that all dreams can come true.
Hear from our happy customers:
Maaike D.
Beautiful jewelry that doesn’t tarnish or fade. Fast and neat delivery, with a very friendly customer service.
Ilse
Happy with the earrings and excellent customer service! The earrings are long-lasting and water-resistant.
Joan
Fast delivery! Well packaged and the earrings look just like on the website! Totally happy!
Shop the look
Chunky Beads
Notbranded
Chunky beaded jewelry is totally on-trend! The bold, colorful beads add a playful and eye-catching twist to any look. Perfect for layering or as a statement piece with your favorite basics.
From bracelets to necklaces: with our chunky jewelry in gold-colored or silver-colored accents, you’re right on trend.
Blog posts
Statement necklaces: the eye-catcher of your outfit
The 5 Biggest Jewelry Trends of 2026
